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Oksigen Lab coaching: Sociale Kruidenier Vlaams-Brabant

Our customers

Oksigen Lab coaching: Sociale Kruidenier Vlaams-Brabant

Sociale Kruidenier Vlaams-Brabant wants to ensure access to healthy and sustainable food for everyone, based on a concrete solidarity between people, and at the same time do something about food waste in our society.
Social Kruidenier Vlaams-Brabant

The challenge

It’s a challenge for every social grocery to develop a financially viable model that i) offers affordable and healthy food to people in poverty and ii) has a professional and attractive appearance. Social groceries want to give people in poverty the opportunity to be a ‘paying costumer’ in an environment that boosts their confidence. Social inclusion is essential for these organisations: it’s not just about buying products, but also getting in touch with new people and opportunities.

Our approach

After a thorough analysis of the current situation and the challenges that Sociale Kruidenier Vlaams-Brabant is facing, a study has been conducted to discover potential roads to develop a new business model. During this study, the team chose to elaborate on a specific track: the outlet shop. The outlet shop wants to test an innovative model in which both food waste is avoided, and people in poverty with a limited budget can buy healthy and affordable food at the same time. The team developed a social inclusive model that attracts various types of customers: students, customers that want to reduce food waste very consciously, people with a limited budget… Besides that, the concept wants to be a place where people can meet and learn from each other. There is room for organizing workshops or trainings on relevant topics like cooking with leftovers, understanding labels and expiration dates etc.

The concept was tested over a period of two weeks (from September 29 until October 10) through a pop-up store in Leuven.


The pop-up test has been evaluated successfully and brought Sociale Kruidenier Vlaams-Brabant new perspectives to further develop the model in a structural way. New partners were identified.

The solidarity concept whereby people buy products at differentiated rates has been received positively. The differentiated rates provide extra margin for the shop to bear a part of the fixed costs and to support the price reduction for people in poverty.

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